Tether increases stake in Juventus Football Club to over 10%

Tether has increased its stake in Juventus Football Club to 10.12% of issued share capital, representing 6.18% of voting rights, following its additional share purchase, according to the company’s Thursday announcement.

The investment builds upon Tether’s initial 8.2% stake in the Turin-based football club, expanding the crypto company’s position in one of Italy’s most prominent sports institutions.

“We are proud to become a significant shareholder of Juventus, a club with a history, brand, and fanbase that is second to none,” said Tether CEO Paolo Ardoino. “This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.”

Tether, whose stablecoin USD₮ serves over 400 million users globally, expressed willingness to participate in future equity injections to maintain its position and strengthen the club’s financial foundation. The company aims to work with Juventus leadership to support strategic growth while exploring the formation of an integrated board of directors.

Earlier this year, Tether expanded its investment portfolio by acquiring a minority stake in Juventus as part of its diversification strategies in professional sports.