Disclaimer: This article is for informational purposes only and does not constitute financial advice. BitPinas has no commercial relationship with any mentioned entity unless otherwise stated.
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Go-to-market strategy operator for crypto brands Museigen.io and Japan-based growth infrastructure company Blocksky Inc. introduced EventoChain, a multi-event sponsorship and brand activation distribution platform for web3 events and brands.
EventoChain (https://eventochain.io/) claims to connect event marketing and web3 advertising in one unified system.
According to the involved entities, there is still a structural gap where sponsorship processes remain largely manual and multi-event participation requires separate discussions and contracts. Thus, they aim to introduce a centralized system for sponsorship visibility and coordination.
“EventoChain does not operate as an event organizer, agency, or ticketing provider. It functions as a coordination layer between organizers and brands.
It connects verified event organizers and brands through a centralized interface focused on sponsorship inventory and activation coordination.”
Museigen.io
The companies behind EventoChain assured that it offers advantages to both web3 event organizers and brands.
For organizers, they can enjoy benefits, such as listing of sponsorship inventory, structured presentation of packages and pricing, and visibility within a broader event network.
Meanwhile, for brands, they can enjoy benefits, such as centralized access to sponsorship opportunities, clear visibility of available packages, and coordination support for multi-event participation
“Instead of conducting separate outreach for each conference, organizers can list structured offerings. Instead of negotiating independently for each event, brands can assess multiple opportunities within one system.”
Museigen.io
Blocksky’s web3 Advertising Platform (W3AP) is a platform that integrates the “Watch & Earn” model powered by blockchain technology to reward users for engaging with advertisements, will be integrated with EventoChain.
The integration is said to allow brands to connect physical event sponsorship with measurable digital engagement.
Technically, brands can coordinate participation across physical and digital channels, extending event-related engagement beyond the venue itself. Sponsorship activities will also be connected with structured digital participation mechanisms where applicable.
While Blocksky is set to bring its technology to EventoChain, Museigen pledged to bring its experience in the industry.
According to Museigen, it has already supported more than 250 events and worked with over 1,000 brands and community partners across Asia.
Thus, combining its experience with Blocksky’s W3AP, the company assured EventoChain users that the newly launched platform will be a structured coordination layer for sponsorship distribution.
This article is published on BitPinas: Museigen and Blocksky Launch EventoChain to Streamline Web3 Event Sponsorships
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