Meet the former Apple designer building a new AI interface at Hark

A secretive AI lab founded by serial entrepreneur Brett Adcock shared new details about what it believes is a novel marriage of model-building and hardware design that will change how humans interact with intelligent software.

The company said in a statement it would design multi-modal end-to-end models, their hardware, and their interfaces in tandem to deliver a “seamless end-to-end personal intelligence product.” The system will have a persistent memory of your life and can listen, see, and interact with the world in real time.

How that will be executed remains unclear outside the company, but Hark’s ambition is representative of Silicon Valley’s ongoing hunt for the killer app that will make AI a desired consumer product, not features kludged dubiously into existing digital platforms.

“My view is simple: today’s AI models aren’t nearly intelligent enough, they feel quite dumb, and the devices we use to access them are fundamentally pre-AI,” Adcock wrote in a January internal memo shared with TechCrunch. “We’re moving toward a world that looks more like sci-fi characters Jarvis or Her, with systems that anticipate, adapt, and genuinely care about the people using them.”

Details are intentionally sparse, but Hark points to Director of Design Abidur Chowdhury as a key hire. Previously an industrial designer at Apple credited with leading the design team behind the iPhone Air and other recent models, London-born Chowdhury left last fall after meeting with Adcock and buying into his vision for updating the way humans automate their lives.

In an exclusive interview with TechCrunch, Chowdhury declined repeated invitations to spill the beans on Hark’s roadmap, only saying that the public can anticipate a first release of the company’s AI models this summer. Asked about different approaches to working and living alongside AI, the designer did offer a few clues. 

 

“What was very clear for me at the time is that the world is clearly changing, but we’re using the same devices…everything’s been designed around these existing platforms,” Chowdhury told. “Very few people are really going after what the future is. There’s so much that we could be doing if intelligence was at the base layer of everything we touched instead of becoming an app or a website at that upper layer.”

Chowdhury points to the awkwardness of everyday tasks of filling out forms, sharing information between devices, or the mundane tasks of booking travel or planning home renovation.

“Those are entire evenings of time where I have to plan…the anxiety of, you know, I spend my work day thinking about this in the back of my head, oh, I have to do this,” Chowdhury said. “We genuinely believe that all of the small tasks that pile up to be kind of gargantuan things today can be sort of automated from our lives.”

Chowdhury says the company knows what it is building, but can’t yet say how users will experience it. His comments suggest that wearables, like Meta’s Glasses, seem unlikely.

“I’m not the biggest believer in a lot of the wearable AI platforms that people are talking about right now,” Chowdhury said. “I don’t think it’s appropriate to put a layer between humanity and the interfaces we use in the world. I have similar discomfort with pins, or that kind of stuff that is going around with cameras.”

When generative AI first arrived on the scene, Chowdhury at first saw it as a flash in the pan, but successive generations of models convinced him that it would change his work. Hark, the word, means to pay attention, which Chowdhury says offers a thoughtful framing for the company’s mission.

“Traditional user experience always is about finding the simplest thing for everyone,” he told TechCrunch. “The future user experience will be finding the right thing for each individual. And I believe that can happen. But it requires a lot of work.”

The focus on elegance and simplicity for users echoes the high points of Apple’s product design, and naturally brings to mind Jony Ive, the legendary former Apple designer who is now developing AI native-hardware at OpenAI. A comparison that a Hark’s spokesperson declined to explore. 

Another parallel that comes to mind is how Elon Musk’s xAI work on advanced models dovetails with Tesla’s work on autonomous vehicles and humanoid robots.

There is similar corporate synergy between Adcock’s humanoid robotics company Figure and the new AI labs. Hark’s models are already being trained on Figure’s robots, although it is not clear to what end. A person familiar with the companies’ plans says there is no intention to combine them.

Hark employs 45 engineers and designers, including former Meta AI researchers and designers from Apple and Tesla, all of whom are working on the same campus that hosts Adcock’s other companies. Hark expects to begin using a new cluster of thousands of NVIDIA GPUs in April.

Now Hark, backed by $100 million in personal seed money from Adcock, will join the scramble for talent as the world’s biggest companies try to figure out the format that brings deep learning models into daily life — and at a time when frustration with the existing models for digital life is hitting a fever pitch.

“It just feels like there’s an opportunity for better, and I’ve not felt like that since the iPhone came up,” Chowdhury said.