Hot Farmers, Trad Wives, and an Immigrant Reality Show: Welcome to TV’s MAGA Era

Talk shows are also being encouraged to shift their programming. In a recent meeting with the cohosts of The View, the popular morning gabfest with Whoopi Goldberg and Joy Behar, ABC News president Almin Karamehmedovic urged the women to soften their criticisms of Trump, saying “the panel needed to broaden its conversations beyond its predominant focus on politics,” the Daily Beast reported. Disney CEO Bob Iger also suggested that the show “tone down” its political rhetoric.

One former executive at Amazon MGM Studios tells WIRED that Trump’s anti-DEI agenda, whose impact on film and TV only seems to be growing more pronounced, is a part of the administration’s Trojan-horse playbook to roll back civil rights. “It’s just the rhetoric they’re using to articulate what they really believe and who they really are.”

The White House did not respond to WIRED’s request for comment.

The anti-DEI backlash threatens to make Hollywood even more out of touch than it already is to younger audiences, who increasingly prefer TikTok and YouTube to traditional viewing formats. An estimated 50 percent of Gen Z identifies as non-white, and nearly 30 percent identify as LGBTQ+. “These audiences aren’t just asking for representation—they expect it,” Twigg says. “If the industry starts backing away from inclusive storytelling, it won’t just be regressive—it’ll be a bad business decision.”

Original, inclusive storytelling is trending right now, as Sinners, Ryan Coogler’s vampire drama, proved by becoming the biggest box office success story of the year so far, earning $316 million globally. Hulu’s Paradise, about residents of a postapocalyptic town, and HBO Max’s The Pitt, a medical drama that follows an emergency-room crew over a 15-hour shift, have also felt like watercooler moments at a time when the industry is starved for them.

Beyond the cultural and commercial risks of a less diverse Hollywood, Twigg says there is a strategic one: Film and TV take years to develop and produce.

“Hitching your content strategy to a political moment that may not last through the next election—or the next news cycle—is short-sighted,” she says. “The stories being greenlit today will premiere in a future that may have swung back toward the very audiences currently being sidelined. If anything, the smartest strategy right now would be to build with resilience and relevance in mind—not reactionary politics.”

Whelan says that in over 20 years as a television producer, he has taken the same approach, regardless of the political and social climates of the time: to create shows that “entertain and inspire and maybe teach.”

In 2014, following stints at Syfy and TLC as a network executive, he applied that mindset to New Girls on the Block. It was the first follow-doc reality show with an all-trans cast. The series focused on a group of women in Kansas City, Missouri, who faced changing relationship dynamics in a society struggling to make space for trans women. The reality project he just wrapped probably sounds like a complete 180. It focuses on a Christian family who runs a ranch and takes in at-risk youth. But there’s more to it, he says.

“What’s interesting to me, having done it for so long, is I don’t see a huge difference between a show about a group of all transgender women and a group of ranchers trying to help at-risk youth,” he says. “It’s two groups of really amazing people trying to change their lives for the better, and change the world around them for the better as well.”

Tonality aside, fewer projects overall are moving forward this year, Whelan says, but that hasn’t stopped genuinely good ideas from finding an audience—no matter who sits in the Oval Office.

“Ozark Law would have sold regardless of the administration. The Netflix scripted series is all about breaking the law, so you know someone’s gonna come up with the idea of enforcing it. That’s how we pitch reality shows,” he says, before admitting, “I wish I had thought of that.”