First Taiwan-Listed Firm With Bitcoin Plan

WiseLink, a listed electronics and fintech company, becomes the first company in Taiwan to invest in bitcoin. It joins a growing list of Asian companies with bitcoin plans as part of their reserves.

The company led a $10 million funding round for Top Win International Limited, a Nasdaq-listed luxury watch retailer traded under the ticker SORA, based in Hong Kong that is rebranding itself as AsiaStrategy as it enters digital assets.

WiseLink’s investment was the larger part of this sum, structured as a 3-year convertible note, a hybrid instrument that starts as debt and can later be converted to equity.

WiseLink’s CEO, Tsai Kun Huang, said the timing was intentional. “We believe now is the golden window to implement a Bitcoin capital strategy,” he said, citing “Global monetary easing and rising geopolitical uncertainty” as the reasons.

Huang emphasized that WiseLink is not buying bitcoin, but integrating it into the company’s cross-border financial operations. The aim, he explained, is to create a “dual engine of asset preservation and business innovation.”

WiseLink chose to use convertible debt instead of buying equity outright. “(It allows us) to enter initially as a creditor, securing principal protection and fixed income, while retaining the option to convert into equity later,” Huang said.

In other words, WiseLink secures a position today without taking on the full risk of ownership until market conditions are more favorable.

Other investors in the round include Chad Koehn, founder of United Capital Management in Kansas, and four private investors.

Top Win will rebrand to “AsiaStrategy” following its merger with Sora Ventures, a prominent Asia-based Web3 venture capital firm founded in 2018, known for early-stage investments in the digital assets ecosystem.

According to Jason Fang, founder of Sora Ventures, the investment is part of a bigger trend. “The future is public companies buying public companies that have exposure to digital assets,” Fang said.

WiseLink’s move mirrors a growing wave of corporate bitcoin adoption across Asia. Several high-profile companies have already taken significant steps into Bitcoin treasury strategies.

The biggest one in Asia is Metaplanet, which has already accumulated 18,888 BTC and is targeting 210,000 BTC by 2027.

WiseLink is getting into bitcoin at a time when the price is above $110,000. Analysts say the rally is not driven by hype but by quiet, algorithmic “drip” buying from corporate treasuries and spot ETFs.

Bitcoin proponents say this is recognition of bitcoin as a hedge against inflation and geopolitical risk. As Huang put it, companies are looking for “decentralized, scarce, and inflation-resistant assets” and bitcoin is the most mature option.

Notably, WiseLink is not a struggling company that needs bitcoin as a lifeline.

According to its financial reports, the company had a positive net income in 2024. This is different from some smaller companies that turned to bitcoin as a last resort to rescue their balance sheet.