First Swedish Company with a Bitcoin Reserve

H100 Group AB, a Swedish publicly listed health technology company, has made the headlines after investing in bitcoin as part of a new financial strategy.

The move has caused a stir in Sweden and beyond, with H100’s stock price rising 40% after the announcement.

The company has bought 4.39 bitcoin for 5 million Norwegian Krone (around $475,000–$492,000).

This is the company’s first foray into the digital asset space and makes H100 Group the first publicly-listed health tech company in Sweden to hold bitcoin as a treasury reserve asset.

The bitcoin was bought at an average price of 1,138,737 NOK (around $108,000) per coin.

The bitcoin purchase is part of H100 Group’s new “Bitcoin Treasury Strategy” to diversify its financial assets and strengthen its balance sheet. Instead of holding idle cash, the company decided to invest in what it sees as a long-term asset.

“This addition to H100’s Bitcoin Treasury Strategy follows an increasing number of tech-oriented growth companies holding bitcoin on their balance sheet,” said CEO Sander Andersen.

“And I believe the values of individual sovereignty highly present in the Bitcoin community aligns well with, and will appeal to, the customers and communities we are building the H100 platform for.”

Andersen said they will “build and hold” bitcoin long-term, viewing it as a savings tool, not a short-term trade.

The market reacted fast. On May 22, the company’s stock went up 39.27%, seeing highs of 1.620 SEK on the Nordic Growth Market.

This helped the company to recover a big part of the losses from the last two months, during which the stock fell 46%.

And now, after the purchase, the firm’s market cap is around $150.46 million.

H100 has said this might not be the only purchase. The company has signed a Letter of Intent (LOI) to set up a convertible loan facility of up to 10 million SEK with an undisclosed investor.

The funds will be used for general corporate purposes and to potentially increase bitcoin holdings. The loan will have a 3-year term and can be converted into shares at 1.3 SEK per share.

If H100’s stock price is more than 33% above the conversion price for more than 60 days, H100 will have the right to force conversion.

The company also announced today that it has successfully raised 21 million SEK ($2.21 million) through a convertible round led by Blockstream founder and CEO Adam Back.

Despite the Bitcoin pivot, H100 Group has made it clear that the core business remains the same.

They will continue to develop AI-powered automation tools and digital platforms to help healthcare providers deliver better services, especially in the health and longevity space.

Andersen said they are committed to healthy living, and adopting a bitcoin strategy is a smarter financial move that aligns with their values.

H100’s move comes as corporate adoption of bitcoin accelerates globally.

According to BitcoinTreasuries over 109 public companies now list bitcoin on their balance sheets. Among those are companies like Twenty One Capital, Strive and Metaplanet.