Bybit and Tether join forces to accelerate crypto adoption in Brazil

Bybit, the prominent crypto exchange, and Tether, the team behind the world’s largest stablecoin, USDT, have joined forces to boost crypto adoption across Brazil through institutional partnerships, events, and educational initiatives, according to a Friday press release.

As part of the collaboration, Bybit and Tether will co-sponsor Blockchain Rio, Latin America’s premier blockchain, web3, and digital finance event. New users who sign up on Bybit during the event will receive an exclusive USDT bonus.

The companies are also in discussions with Visit Rio to integrate crypto into the city’s tourism sector by offering discounts and USDT bonuses to tourists using digital assets for local services and purchases.

Bybit plans to launch a national educational program featuring “Learn to Earn” campaigns, workshops, university meetups, and seminars targeting students, developers, and entrepreneurs.

Discussing the partnership, Israel Buzaym, Bybit’s Country Manager for Brazil, expressed confidence in Brazilians’ willingness to adopt new technologies. He said the partnership with Tether would enhance trust and liquidity, helping to normalize crypto usage.

“I’m honored to lead Bybit’s efforts in Brazil at such a transformative time,” Buzaym said in a statement. “Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions.”

The announcement follows Bybit’s recent expansion in Brazil, which included the launch of Bybit Pay and Bybit Card to connect traditional finance with digital assets.