Crypto platform and web3 company Bitget announced that its non-custodial crypto wallet, Bitget Wallet, is undergoing a major rebrand. The firm also unveiled a $1 million global campaign as part of its mission to bring cryptocurrency into everyday use.
Bitget Wallet introduced a new visual identity and a redesigned interface aimed at simplifying crypto access and use.
In a statement, the firm noted that the update is part of the company’s broader “Crypto for Everyone Movement,” which seeks to onboard the next billion users through incentives and expanded functionality.
The updated wallet is built around four core functions—Trade, Earn, Pay, and Discover—allowing users to monitor market trends, trade across more than 130 blockchains, and access onchain opportunities. A new “Simple Mode” will also be introduced in select regions to accommodate crypto newcomers.
“The role of wallets is evolving from niche tools into services with real-world utility… Our rebrand reflects a long-term vision to make crypto as easy to use as Uber or PayPal.”
Alvin Kan, COO, Bitget Wallet
Bitget Wallet is also expanding its real-world utility with features such as an in-app shop supporting more than 300 global brands, including Amazon, Google Play, and Shopee. Users can make payments via crypto cards, QR codes, and direct wallet transactions. Regional integrations with national QR systems are in progress.
The platform also plans to support tokenized real-world assets like stocks and gold as it continues to grow beyond digital currencies.
“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets. Users now have an even more powerful tool—simple to use, accessible, and packed with capabilities—that connects people to opportunity, wherever they are, whenever they need.”
Gracy Chen, CEO, Bitget
According to the firm, it is now serving more than 80 million users.
Bitget Wallet’s user base has grown by 300% in the past year, with notable growth in Africa (+959%), Europe (+367%), and the Middle East (+350%). The platform attributes this surge to rising global demand for self-custody solutions and alternative financial services amid inflation and limited banking access.
Bitget Wallet also introduced its $1 million campaign, launched in partnership with leading crypto projects such as Taiko, Sailor, Alchemy Pay, Stone.fi, and more.
To participate, individuals are encouraged to share their personal crypto stories and spread awareness on social media using the official hashtag #Crypto4Everyone, helping to connect with like-minded advocates around the world.
Participants can also attend local workshops, meetups, and seminars to deepen their understanding of crypto and engage in meaningful discussions within their communities. Those who wish to take a more active role can become “champions” of the movement by advocating for inclusive crypto adoption, educating others, and contributing to a more accessible and representative future for the global crypto space.
To celebrate Bitcoin Pizza Day, Bitget held a community event on May 24. In partnership with Morph, the event, called “Bitcoin Pizza Day: A Slice of History,” was held in Taguig and featured community talks, crypto tips, and free pizza.
Bitget recently hosted the Bitget Bull Run Manila on April 26, 2025, in Bridgetowne, a township connecting Quezon City and Pasig City. The event brought together more than 100 Web3 builders and runners for an early morning community run.
Bitget also launched the Starlink Program in Siargao, providing remote schools with satellite internet to boost education and future blockchain access. Before this, it organized a PayFi event in Siargao to promote crypto payments in tourism. Following its success, Bitget plans to bring the campaign to Palawan, La Union, Dumaguete, and Boracay.
This article is published on BitPinas: Bitget Wallet Rebrands with Simpler Interface and $1M Crypto Campaign Amid Global User Surge
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