Binance launches ‘Fund Accounts’ to attract traditional investors into crypto

Binance has launched Fund Accounts, a new solution designed to simplify crypto asset management for fund managers by mirroring traditional finance infrastructure. 

The tool will help fund managers to pool investor capital into omnibus accounts, allowing for more efficient trading and streamlined operations. Previously, fund managers had to manage each investor’s assets through separate accounts, a setup that restricted scalability and strategy execution. 

With Fund Accounts, Binance (BNB) removes that limitation, allowing managers to operate multiple fund strategies under a centralized system, according to a note shared with crypto.news.

This move mirrors traditional investing models and is designed to lower the barrier to entry for emerging fund managers while facilitating growth across the digital asset management sector. 

Net asset value per unit

A key feature is the introduction of a universal net asset value per unit — a familiar concept in traditional finance. 

This allows fund managers to calculate and communicate fund performance clearly while ensuring investors can track and redeem only what they’re entitled to. 

Managers retain full trading capabilities, while deposits and withdrawals are restricted to investors, a structure that enhances asset security and transparency.

Catherine Chen, Head of Binance VIP & Institutional, said the tool is built to meet the evolving needs of institutional players. “Fund managers are seeking efficient, scalable solutions… Our technology empowers them to offer a more seamless and flexible approach to digital asset management,” she said.

Fund Accounts also support multiple trading strategies tailored to different investor profiles, helping managers attract a wider range of clients.

With deep liquidity and Binance’s infrastructure, the platform aims to position itself as a bridge between crypto and TradFi.