Best Amazon Big Spring Sale TV deals 2026: Deals on Hisense and TCL

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Most of the year’s major flagship TVs announced in January are typically out by the end of March, cueing retailers to push deals on last year’s TVs even harder. March was further established as one of the best months to buy a TV when Amazon started holding a massive annual spring sale. The 2026 Big Spring Sale runs from March 25 through 31, and a ton of Amazon TV deals are proving that the annual price drop cycle is real.

It’s not just Amazon’s in-house Fire TVs that see big discounts during the Big Spring Sale (Amazon Fire TVs are hardly the best TVs you can get for the money right now). I’ve been tracking new TV releases and comparing TV specs at Mashable for years, and I consistently find that the most worthwhile Amazon TV deals are from solid budget brands like TCL and Hisense, with a few sizes of Samsung’s The Frame occasionally thrown in.

Pro tip: Best Buy tends to have way more options for deals on flagship Samsung and LG TVs. For instance, Samsung just released its 2026 Neo QLED TVs on March 24 — Best Buy’s stock of on-sale 2025 versions of those TVs, like the QN70F and QN80F, has been much more stable than Amazon’s this week. Amazon barely has any recent LG TVs in stock at all, while Best Buy has countless 2024 and 2025 QNED and OLED models on sale.

At any rate, I’m tracking the best sales on TVs at Amazon throughout the end of the Big Spring Sale on March 31, with the rolling list updated as prices change. Every model featured here is at, or lower than, its previous best price based on data from camelcamelcamel, so these are genuinely competitive offers. I’m keeping a special eye out for fresh discounts across the models I’ve picked as the best 65-inch TVs you can buy so far this year.

Best Big Spring Sale TV deal

Why we like it

One TV that’s actually beating its previous record-low sale price is the 2025 75-inch Hisense U7. Currently 31% off, it’s $103 cheaper than it was just a month ago during Presidents’ Day sales.

The 2026 version of the same TV was just unveiled on March 6, so a new price drop on the predecessor model certainly tracks. The 2026 75-inch U7 will cost $1,999.99 — more than $1,000 steeper than the 2025 model’s $897.96 sale price. Those are the kind of steals I was talking about. The 65-inch model is also at a new record-low $697.96 if 75 inches is a bit larger than you’d like.

This mini LED model packs a serious punch for the price. Its brightness in SDR and HDR gets consistently great notes across the internet, with glare handling strong enough for most sunlit rooms. You don’t always see a 165 Hz refresh rate in budget to mid-range TVs, so the Hisense U7 is a top contender for an XL gaming TV under $1,000.

Deals on 43-inch TVs and under

Deals on 50-inch to 55-inch TVs

Deals on 65-inch TVs

Deals on 75-inch to 77-inch TVs

Deals on 85-inch TVs